Tag Archives: advertising

Missed Media and Creative Industries Week? Here’s a roundup of what went on!

Last week, more than 15 industry experts – most of whom are Bristol alumni – came in to give talks, workshops and present case studies about all things media and creative. Film, TV, radio, publishing, the art world and the importance of having great ideas were all covered – for a list of speakers and their organisations, see our in-depth summary on mycareer.

Kate and Beth iFeatures1

Kate and Beth from iFeatures

Aside from things you’d expect to hear from creative professionals (expect a varied workload, the importance of getting your foot in the door, be innovative, don’t forget ab
out small to medium enterprises and how there’s no one definitive career path), there were a number of themes which youmight not have expected. This blog post will explore those and hopefully give you the opportunity to stand out in these competitive industries.

Watch, listen, read
Not just the people, shows or books you’re interested in or would like to work for – go bigger, immerse yourself! Watch TED talks (recommended by Laura from Speed Communications, highlighting the one on Airbnb), watch shorts and first feature films (tip from Kate O’Hara, Creative England), go to art fairs (Adriana, IESA) and think carefully about audiences (Rob from BBC History magazine had students in his workshop working out who their perfect reader was).

There are no excuses!

Many of our speakers said this exact phrase, multiple times and they’re right. With the amount of free technology, apps and programmes available, there’s no reason not to make your own content, building a portfolio of your work to take to interview or when shadowing somebody. Make your

Publishing Panel

The Publishing Panel

own demo (that was a top tip from Paris Troy, Heart radio), get some videos online (Will Wilkin, Lead Creative and producer for BBC radio) and practise responding to briefs (Gavin from Perfect Storm).

Be prepared

The funniest comedians and presenters have actually spent a very long time preparing their content. So, not only should you be preparing for applications, interviews and meeting industry experts, you should be developing it as a skill. Paris Troy was the guest speaker who spoke most about this and to do so, said you should make sure your organisation, time management and planning s kills are
up to scratch. Finally, a number of speakers including Will Wilkin, BBC Talent Managers Gaynor, Sas and Helen, and Julian Burrett also said be prepared to keep trying, be prepared to develop resilience and be prepared to do anything!

Tell a story

It’s not just about creating ideas – although the ability to do so helps – it’s about standing out and standing up for who you are (Paris Troy and Laura from Speed Communications). When Will Wilkin was talking about the need to tell a story, especially in applications, he said that you should literally tell a story (see his LinkedIn profile for a

Will

Will Wilkin from BBC Radio

n example) and that everyday life is suitable content. Other tips included create an emotional connection (Gavin from Perfect Storm, Laura from Speed Communications) and don’t be generic (Paris). Alongside this, Julian Burrett said it’s good to be open to creativity from others too.

Specialisms

On one hand, you should be an expert in what you do (Julian Burrett) but on the other hand, you need to be versatile (Will Wilkin). You might be generating ideas for multiple platforms (a magazine with an accompanying app, writing cricket news but cutting film about a match too) but you might also be working in a specialist area within the sector. For example, Laura talked about how Speed cover three main divisions: business and corporate, sports and wellbeing, consumer and lifestyle. Similarly, Adriana from the IESA described how the art world, sitting within the creative industries, has sub-sectors which include the dealers, contemporary art, art fairs, insurance and law, investment and client services.

Want more?

BBCTalentManagementTeam

BBC Talent Management Team

This is just an overview of the key themes but if you want more, check out our in-depth summary on mycareer. There’s a list of speakers on there too, as well as lots of information about the different areas of the media industry and creative sector.

Media Careers Conference

Every year the Careers Service puts on an event dedicated to finding out about careers within the media industry.  So if you think you’re the next Jon Snow, Arianna Huffington, or even Don Draper (see Mad Men!) then this is the conference for you. Last year the conference took place at the beginning of Easter and all students could choose two pathways and attend workshops linked to those pathways. These were: JournalismFeatured image Publishing Advertising, marketing and PR Creative industries Broadcast (TV and radio) Film and production The speakers at the conference ranged from recent alumni now working in film production through to the former Director of BBC World Service and Global News. The conference gave students the opportunity to talk with employers and alumni and find out more about different areas of the media industry. Last year speakers included representatives from

  • BBC
  • Dorling Kingsley
  • McCann Erikson
  • Films@59
  • The Sun on Sunday
  • Cardiff School of Journalism
  • Heart FM
  • Immediate Media and many more

What did the participants have to say about the conference? “I went into the Media Conference not knowing much about the Media Industry; I came out knowing more about the ins-and-outs of what a job in media entails. We heard from a wide range of people within the industry, covering journalism, social media and documentaries. They described what it takes to work in the industry, what experience you need, and what to expect from a job in media. This conference helped me understand what I do and don’t want from a career, finding out more about any job you’re considering is definitely worth doing to help point your future in the right direction for you” Madeleine (Current UoB student) How else did the course help the participants?

“I learnt about the processes and differences between jobs and companies”

“Learnt that journalism is something I’d love and learnt what to do and how to get there”

“Realise that post production is something I would really enjoy doing”

“Found a company I am interested in contacting”

“Made contacts and have a clear idea of different career paths available to me”

“Have specific areas in marketing and PR I’m interested in”

“Understand that there isn’t one set way/importance of contacts and networking”

“Eliminated some career paths and became more interested in other areas”

Media Careers Conference 2015 This year’s conference is taking place on Monday 30th & Tuesday 31st March 2015. To book your place, go to the Careers Service website “I found the media conference really helpful, mostly as it let me know that what I was doing was the right thing, and I also got a few pointers on how to get work experience.” Max, UoB Graduate 2014, now working as a Sports Journalist

Introduction to Advertising

adam&eveDDB at Insight into Media 2013

adam&eveDDB at Insight into Media 2013

Interested in a career in advertising but unsure of what roles exist and how your skills would fit? Advertising agency, adam&EveDDB recently gave an ‘Introduction to Advertising’ talk at the Insight into Media course during which they gave a really useful description of the key roles and what they entail.

Account Management

Account managers are responsible for the day to day running of an account including:

• Managing the relationship with the client
• Organising, supervising and controlling all departments within the agency that are working on the account
• Presenting the work to clients and receiving feedback
• Liaising with partner agencies
• Agency spokesperson

Skills required: Confidence in presenting, good articulation, the ability to talk to clients and strike up relationships with all sorts of people.

Planning

Account planners are responsible for the strategic direction of the account including:

• Conducting research
• Developing strategy
• Writing creative briefs
• Evaluating the progress and effectiveness of communication activity

Skills: understanding people and what motivates them.

Creative

Creatives work closely together, usually in teams of two with complementary skills – an art director and a copy writer.
Skills needed: Creativity, originality, imagination, lateral thinking and sensitivity.

Production (no grad scheme)

Includes: TV production, studio, TV admin, studio design, retouching, print supply, design, UK, tech and Flash/Java development.

Project Management (no grad scheme)

Manages the delivery of creative and production products on time and on budget.

Further information about working in advertising can be found on the Careers Service website: http://www.bris.ac.uk/careers/careersin/advert.asp

If you would like to find out more about adam&eveDDB please follow this link: http://www.adamandeveddb.com/

Jenny Smith, Bristol PLuS Award Coordinator